劉峰旭

 

 劉峰旭 姓名 劉峰旭
職稱 教授暨終身教育學院院長
最高學歷 元智大學管理研究所(國際企業管理組)博士
專長領域 國際企業管理、廠商成長策略、服務業行銷、個案研究
校內分機 63801、63935
研究室 M504
授課科目  行銷管理(企管二甲/林建江老師合開)、組織理論與管理(企管碩士一甲)、策略管理(企管上海碩二)
Office Hour 無
電子郵件 frankliu@mail.shu.edu.tw
  • 學歷

元智大學管理研究所(國際企業管理組)博士

 

  • 研究成果與專業表現

期刊論文

  1. Liu, Feng-Hsu*, Chen, Lu- Jui and Tsou, Hung-Tai (2019). Suppliers’ local-network embeddedness and buyers’ joint innovation: mediating role of service-innovation competence . International Marketing Review【SSCI】, 36(3),342-364.
  2. Hsu, Hsuan-Yu, Liu, Feng-Hsu, Tsou, Hung-Tai* and Chen, Lu- Jui (2019). Openness of technology adoption, top management support, and service innovation: A social innovation perspective. Journal of Business ＆ Industrial Marketing 【SSCI】.
  3. Liu, Feng-Hsu* and Chen, Lu-Jui (2018). The Impacts of Competence-based Marketing Capabilities: Relative Attention, Relationship Learning and Collaboration Development . Journal of Business & Industrial Marketing 【SSCI】.
  4. Liu, Feng-Hsu*, Huang, Tseng-Lung (2018). The influence of collaborative competence and service innovation on manufacturers’ competitive advantage. Journal of Business ＆ Industrial Marketing, 33(4), 466-477. 【SSCI】
  5. Liu, Feng Hsu (2016). Interactions, Innovation, and Services. The Service Industries Journal, 36(13-14), 658-674.
  6. Huang, Tseng-Lung*, Liu, Feng-Hsu (2015). Whether service innovativeness has additive effects on mobile banking business from switching costs perspective. International Journal of Mobile Communications 【SSCI】, 13(2),204-227.
  7. Huang, Tseng-Lung*, Liu, Feng-Hsu (2014). Formation of Augmented- Reality Interactive Technology’s Persuasive Effects from the Perspective of Experiential Value. Internet Research 【SSCI】, 24(1):82-109.
  8. Liu, Feng-Hsu (2014). OEM Supplier Impact on Buyer Competence Development. Journal of Strategy and Management, 7(1):2-18. (ABI).
  9. 陳律睿*、劉峰旭、葉文心（2018年06月）。影響產品多角化策略之要素分析－以在台子公司為例。多國籍企業管理評論, 第12卷，第1期，頁23-44
  10. 劉峰旭*、宋俊豪 (2017). 轉換成本前置因素之研究:共同創新角色之探討.中原企管評論, 第9卷，第4期，頁18-35。
  11. Tsou, Hung-Tai, Liu, Feng-Hsu and Hsu, Hsuan-Yu (2015). The effects of reputation and relative low price on purchase intention: service quality as a mediated moderator. Web Journal of Chinese Management Review, Vol 18, No 3, pp.1-16.
  12. 陳欽雨*、劉峰旭與林哲緯(2014). 綠色意識與宗教熱忱對素食認知及茹素意願之影響, 運動休閒餐旅研究, 第9卷，第4期，頁18-35。
  13. Liu, Feng-Hsu*, Tsou, Hung-Tai. Chen, Lu-Jui (2013). The impact of OEM supplier initiatives on buyer competence development: The moderating roles of collaborative relationship and competitive environment. Asia Pacific Journal of Management, 30 No. 4, pp. 1285-1303. (SSCI)
  14. 劉峰旭*、劉恆逸、林婷鈴與洪緯典 (2012). 薰衣草森林的成長體驗， 產業與管理論壇，第14卷，第3期，頁94-109。 (TSSCI)
  15. Liu, Heng-Yih and Liu, Feng-Hsu* (2011). The process of competence Leveraging in related diversification: A case of technology management at a composite-material company. Technology Analysis & Strategic Management, 23 No. 2, pp. 209-227. (SSCI)
  16. 劉峰旭*與劉恆逸 (2011)，台灣連鎖服務業國際化策略之研究，中華管理評論，第14卷，第3期，頁1-19。
  17. Liu, Feng-Hsu*, Liu, Heng-Yih, Lin, Ting-Ling and Chiu, Shih-Kuan (2011). The role and capabilities of a local master weight management franchisee. International Business Research, 4 No.3, pp. 271-282. (EconLit)
  18. 陳律睿*、蔡顯童與劉峰旭 (2011)，子公司外部網絡鑲嵌之決定因素與影響效果，管理評論，第31卷，第1期，頁21-44。(TSSCI)
  19. 陳律睿*、劉峰旭與賴品潔 (2011)，多國籍企業母子公司知識移轉與子公司績效之探討，多國籍企業管理評論，第5卷，第2期，頁25-44。
  20. Liu, Feng-Hsu*, Liu, Heng-Yih and Lin, Ting-Ling (2008). The Competence and Constraints of Brand-Building for Contract Manufacturers, Journal of Brand Management, Vol. 15 No.6, pp. 412-432. (SSCI)

 

研討會論文

  1. Chen, Lu-Jui, Liu, Feng Hsu, and Tsou, Hung-Tai (2020). All we need is cooperation first : how subsidiary develops by capability and perception gap, Paper accepted by 2020 Academy of International Business (AIB) Annual Meeting, Miami, U.S.A.
  2. Liu, Feng-Hsu* (2018). The impact of competence-based marketing capabilities. Paper presented at 2018 Academy of Management Annual Meeting (AOM), Chicago, Illinois.
  3. Liu, Feng-Hsu* (2017). A study of buyer’s dependence antecedents. Paper presented at BAI 2017 conference– International Conference on Business and Information, Hiroshima, Japan.
  4. Liu, Feng-Hsu* (2016). The antecedents and effects of manufacturer service innovation: A relationship-learning perspective. Paper presented at PICMET ’16 Conference “Technology Management for Social Innovation, Hawaii, USA. (Has been accepted by Journal of Business & Industrial Marketing in November, 2017.)
  5. Liu, Feng-Hsu* (2015). Service innovation practices and competitive advantage: The case of manufacturing firms. Paper presented at European Academic Research Conference, Italy, Milan. (Has been accepted by The Service Industries Journal.)
  6. Chen, Lu-Jui*, Liu, Feng-Hsu, Yen, Chia-Hui and Cheng, Ying-Pin (2014). The antecedents and the role of headquarters to subsidiary importance. Paper presented at 12th Annual International Conference on Management, Athens, Greece
  7. Chen, Lu-Jui, Liu, Feng-Hsu, Chou, Sheng-Te and Tsou, Hung Tai (2013). Knowledge creation and importance of subsidiaries: A study of the effectiveness of local embeddedness and headquarters’ attention. Paper presented at 11th Annual International Conference on Management, Athens, Greece.(NSC 101-2410-H-128-041-)
  8. Liu, Feng-Hsu* and Tsou, H. T (2012). The impact of the OEM supplier on buyer competence and performance. Paper presented at 2012 Academy of Management Annual Meeting (AOM), Boston, Massachusetts.
  9. Liu, Heng-Yih, Liu, Feng-Hsuand Hsieh, Mei-Chen (2011). Developing competence-based opportunities in outsourcing relationships. Paper presented at BAI 2011 International Conference on Business and Information, Bangkok, Thailand, July 2011.
  10. Liu, Feng-Hsu*, Chen, Lu-Jui and Liu, Heng-Yih (2011). The process of a successful leisure firm’s growth. Paper presented at 2011 International Conference on Strategy Management and Research, Hong Kong.
  11. Liu, Feng-Hsu*, Hsien, Mei-Chen and Liu, Heng-Yih (2009). The process of developing customer driven opportunities in related diversification–A case of composite material company. Paper presented at 11th International Business Research Conference, Syndey, Australia. (NSC 98-2410-H-264 -014 -)
  12. Liu, Feng-Hsu*, Chen, Lu-Jui and Liu, Heng-Yih (2009). The process of sustaining customer relationship in own-brand building-A case of SmartPhone firm. Paper accepted by presented at 11th SGBED conference, Bratislava, Slovak. (NSC 97-2410-H-264 -009 -)
  13. Chen, Lu-Jui, Lee, Wen-Ruey, Chen, Chun-Chung and Liu, Feng-Hsu(2008). The antecedents of SMEs’ alliance relationships on business performance. Paper presented at Academy of Management Annual Meeting (AOM), Anaheim, California.

 

科技部計畫

  1. 能耐為基礎的行銷策略對新合作關係發展的影響，106年度國科會研究計畫(106/08/01 ～ 107/07/31) (計畫主持人)
  2. 從買家觀點探討共同創新的供應商夥伴選擇與影響，105年度科技部研究計畫(105/08/01 ～ 106/07/31) (計畫主持人)
  3. 能耐行銷能力的前因與影響，104 科技部研究計畫 (104/08/01 ～ 105/07/31) (計畫主持人)
  4. 代工廠商服務創新的前因與影響，103年度科技部研究計畫(103/08/01 ～ 104/07/31) (計畫主持人)
  5. 能耐發展來自於外部企業關係或競爭環境 ? 代工廠商對買家能力與績效的影響，101年度科技部研究計畫(101/08/01 ～ 102/07/31) (計畫主持人)
  6. 委外關係中發展以能耐為基礎之機會的過程，99年度科技部研究計畫(99/08/01 ～100/07/31) (計畫主持人)
  7. 以資源依賴之觀點探討委外關係中代工廠商主動行為之角色與影響，98年 度科技部研究計畫(98/08/01 ～ 99/07/31) (計畫主持人)
  8. 維持顧客關係的自有品牌過程-以一家智慧型手機廠商為，97年度科技部研究計畫(97/11/01 ～ 98/07/31) (計畫主持人)

 

校內服務

  1. 擔任101-109學年度BOSS競賽主辦人
  2. 擔任兩岸交流事務處大陸研修生服務中心主任(任期105/8-107/7)

 

校外服務 

Journal of Business and Research (SSCI)、Journal of Management & Organization(SSCI)、Social Behavior and Personality(SSCI)、Journal of Business and Industrial Marketing (SSCI)、2013 Academy of Management Conference、2018 Academy of International business論文評審、致理學報。

 

輔導

  1. 指導學生參與2014年TBSA 全國大專創新企劃競賽 商品行銷組 佳作
  2. 指導學生參與2014年第八屆飛鳶盃全國商管個案大賽 殿軍
  3. 指導學生參與2015年TBSA 全國大專創新企劃競賽 商品行銷組 佳作
  4. 指導學生參與2015年專題競賽 亞軍
  5. 指導學生參與2016年專題競賽 亞軍
  6. 指導學生參與2018年專題競賽 冠軍
  7. 獲頒103學年度特殊教學方法獎（2014年）。當年度全校只有二名老師獲獎。
  8. 獲頒104學年度績優輔導老師獎（2015年）。當年度全校只有十名老師獲獎。
  9. 獲頒107學年度教學績優老師獎（2019年）
  10. 獲頒108學年度教學績優老師獎（2020年）

 

 

專業證照

  1. PMP國際專案管理師(1297584)
  2. WBSA高階商務企劃證照(000064)
  3. TBSA商務企劃種子教師(T0900013)
  4. CRM顧客關係管理商品分析師(CRMMA2009001955)
  5. PMA產品行銷分析師(PMA2009001006)
  6. 產業分析師(11081001003)
  7. GS1 條碼管理師