{"id":4113,"date":"2026-02-05T12:01:48","date_gmt":"2026-02-05T04:01:48","guid":{"rendered":"https:\/\/ba.wp.shu.edu.tw\/?page_id=4113"},"modified":"2026-02-05T12:01:50","modified_gmt":"2026-02-05T04:01:50","slug":"%e6%9e%97%e5%bb%ba%e6%b1%9f-2","status":"publish","type":"page","link":"http:\/\/ba.wp.shu.edu.tw\/?page_id=4113","title":{"rendered":"\u90b1\u4e9e\u5eb7"},"content":{"rendered":"<div class=\"wc-shortcodes-box wc-shortcodes-item wc-shortcodes-content wc-shortcodes-clearfix wc-shortcodes-box-secondary \" style=\"text-align:left;\">\n<p><a href=\"http:\/\/wp.shu.edu.tw\/wp-ctt\/uploads\/sites\/47\/2026\/02\/20120725160645102421.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4112 alignleft\" src=\"http:\/\/wp.shu.edu.tw\/wp-ctt\/uploads\/sites\/47\/2026\/02\/20120725160645102421.jpg\" alt=\"\" width=\"267\" height=\"356\" data-id=\"4112\" \/><\/a><\/p>\n<h4>\u90b1\u4e9e\u5eb7<\/h4>\n<h4>\u4e16\u65b0\u5927\u5b78\u4f01\u696d\u7ba1\u7406\u5b78\u7cfb\u52a9\u7406\u6559\u6388<\/h4>\n<ul>\n<li><strong>\u6700\u9ad8\u5b78\u6b77\uff1a<\/strong>\u570b\u7acb\u653f\u6cbb\u5927\u5b78\u4f01\u696d\u7ba1\u7406\u5b78\u7cfb\u535a\u58eb<\/li>\n<li><strong>\u5c08\u9577\u9818\u57df\uff1a<\/strong>\u670d\u52d9\u54c1\u8cea\u3001\u7814\u7a76\u65b9\u6cd5\u3001\u4f5c\u696d\u7ba1\u7406\u3001\u6d88\u8cbb\u8005\u884c\u70ba<\/li>\n<li><strong>\u806f\u7d61\u96fb\u8a71\uff1a<\/strong>22368225ext.83327<\/li>\n<li><strong>\u7814\u7a76\u5ba4\uff1a<\/strong><\/li>\n<li><strong>\u6388\u8ab2\u79d1\u76ee\uff1a<\/strong><\/li>\n<li><strong>Office Hour\uff1a<\/strong><\/li>\n<li><strong>\u96fb\u5b50\u90f5\u4ef6\uff1a<\/strong><a href=\"mailto:kenchiu@mail.shu.edu.tw\">kenchiu@mail.shu.edu.tw<\/a><\/li>\n<\/ul>\n<\/div>\n<ul>\n<li><strong>\u7814\u7a76\u6210\u679c\u8207\u5c08\u696d\u8868\u73fe<\/strong><\/li>\n<\/ul>\n<p><strong>\u7814\u7a76\u8a08\u756b<\/strong><\/p>\n<ol>\n<li>\u90b1\u4e9e\u5eb7(2010~2011)\u3008\u96fb\u8166\u6559\u5b78\u8cc7\u6599\u5eab\u4e4b\u63a1\u7528\u8a55\u4f30-\u6d89\u5165\u5c64\u7d1a\u4e4b\u89c0\u9ede\u3009\uff0c\u300a\u884c\u653f\u9662\u570b\u5bb6\u79d1\u5b78\u59d4\u54e1\u6703\u300b\u3002<\/li>\n<li>\u90b1\u4e9e\u5eb7(2009~2010)\u3008\u5065\u5eb7\u8207\u7f8e\u5473\u7684\u6289\u64c7-\u898f\u7bc4\u504f\u597d\u7406\u8ad6\u89c0\u9ede\u3009\uff0c\u300a\u884c\u653f\u9662\u570b\u5bb6\u79d1\u5b78\u59d4\u54e1\u6703\u300b\u3002<\/li>\n<li>\u90b1\u4e9e\u5eb7(2009~2010)\u3008\u96fb\u8166\u6559\u5b78\u8cc7\u6599\u5eab\u6210\u6548\u4e4b\u6df1\u7a76\u3009\uff0c\u300a\u4e16\u65b0\u5927\u5b78\u300b\u3002<\/li>\n<li>\u90b1\u4e9e\u5eb7(2008~2009)\u3008\u898f\u7bc4\u9069\u914d\u6548\u679c\u4e4b\u9069\u7528\u7bc4\u570d-\u6377\u601d\u7cfb\u7d71\u6a21\u5f0f\u89c0\u9ede\u3009\uff0c\u300a\u884c\u653f\u9662\u570b\u5bb6\u79d1\u5b78\u59d4\u54e1\u6703\u300b\u3002<\/li>\n<li>\u90b1\u4e9e\u5eb7(2008~2009)\u3008\u9752\u5c11\u5e74\u5c0d\u7e3d\u7d71\u7576\u9078\u4eba\u6eff\u610f\u5ea6\u5f62\u6210\u524d\u56e0\u4e4b\u7814\u7a76-\u4ee5\u5927\u5b78\u751f\u70ba\u4f8b\u3009\uff0c\u300a\u884c\u653f\u9662\u570b\u5bb6\u79d1\u5b78\u59d4\u54e1\u6703\u300b\u3002<\/li>\n<li>\u90b1\u4e9e\u5eb7(2007~2008)\u3008\u79d1\u6280\u63a1\u7528\u6a21\u5f0f\u4e4b\u6bd4\u8f03-\u4ee5\u96fb\u8166\u6559\u5b78\u8cc7\u6599\u5eab\u70ba\u4f8b\u3009\uff0c\u300a\u884c\u653f\u9662\u570b\u5bb6\u79d1\u5b78\u59d4\u54e1\u6703\u300b\u3002<\/li>\n<\/ol>\n<p><strong>\u767c\u8868\u671f\u520a\u8ad6\u6587<\/strong><\/p>\n<ol>\n<li>\u90b1\u4e9e\u5eb7(2012) \u3008The Influence of Spokes-Characters on Consumer Patronage Intention\u3009\uff0c\u300aAsia Pacific Management Review\u300b\u3002<\/li>\n<li>\u90b1\u4e9e\u5eb7(2012) \u3008The influence of fitness between message framing and ausience regulatory focus on green concern advertisements persuasion effect\u3009\uff0c\u300aChinese Business Review\u300b\u3002<\/li>\n<li>\u90b1\u4e9e\u5eb7(2011)\u00a0The Influence of Spokes-Characters on Consumer Patronage Intention,<em>Asia Pacific Management Review.<\/em>Asia Pacific Management Review.<\/li>\n<li>\u90b1\u4e9e\u5eb7(2008) Does the length of a customer\u2013provider relationship really matter?,<em>The Service Industries Journal.<\/em>28 \/ 4.Taylor &amp; Francis, Inc.<\/li>\n<\/ol>\n<div>\n<p><strong>\u767c\u8868\u570b\u5167\u5916\u7814\u8a0e\u6703\u8ad6\u6587<\/strong><\/p>\n<div>\n<ol>\n<li>\u90b1\u4e9e\u5eb7(2011)\u00a0A Study of the Effect of Brand Placement in Music Video.International Academy of Management and Business.<\/li>\n<li>\u90b1\u4e9e\u5eb7(2011)\u00a0Love Me Love My Dog: Study on the Effect of Affect Transfer of Movies.International Academy of Management and Business.<\/li>\n<li>\u90b1\u4e9e\u5eb7(2010)\u00a0A Study on the Applicability of \u00a0the NEP Scale to Collectivistic Environment,T<em>he 20th International Conference on the \u00a0Pacific Rim Management.<\/em>ACME International Conference on Pacific Rim Management.<\/li>\n<li>\u90b1\u4e9e\u5eb7(2010)\u00a0Influence of the Fitiness between Message Framing and Audience Regulatory Focus on the Persuasion of Advertisements,<em>The 20th International Conference on the \u00a0Pacific Rim Management.<\/em>ACME International Conference on Pacific Rim Management.<\/li>\n<li>\u90b1\u4e9e\u5eb7(2010)\u00a0Study on the Difference of \u00a0Service Perception between Service Providers and Takers -The overoptimistic Perspective,<em>The 20th International Conference on the \u00a0Pacific Rim Management<\/em>.ACME International Conference on Pacific Rim Management.<\/li>\n<li>\u90b1\u4e9e\u5eb7(2009) \u00a0The Affect Transfer Effect of Spokes-Characters\u201d,<em>The 19th International Conference on the \u00a0Pacific Rim Management.<\/em>ACME International Conference on Pacific Rim Management.<\/li>\n<li>\u90b1\u4e9e\u5eb7(2009) \u00a0Decision between Health and Taste \u2013 A Regulatory Focus Theory Perspective,<em>The 19th International Conference on the \u00a0Pacific Rim Management.<\/em>ACME International Conference on Pacific Rim Management.<\/li>\n<li>\u90b1\u4e9e\u5eb7(2009)\u3008\u7db2\u8def\u9280\u884c\u670d\u52d9\u54c1\u8cea\u8861\u91cf\u7684\u9069\u7528\u6027\u63a2\u8a0e\u3009\uff0c\u300a2009\u91d1\u878d\u670d\u52d9\u6574\u5408\u8207\u5275\u65b0\u767c\u5c55\u7814\u8a0e\u6703\u300b\uff0c\u5be6\u8e10\u5927\u5b78\u3002<\/li>\n<li>\u90b1\u4e9e\u5eb7(2009)\u3008\u96fb\u5f71\u7968\u623f\u4e4b\u9810\u6e2c\u6a21\u5f0f\u5efa\u69cb-\u4ee5\u300c\u6d77\u89d2\u4e03\u865f\u300d\u70ba\u4f8b\u3009\uff0c\u300a\u7b2c\u4e94\u5c46\u50b3\u64ad\u7ba1\u7406\u767c\u5c55\u8207\u8da8\u52e2\u5b78\u8853\u7814\u8a0e\u6703\u300b\uff0c\u4e16\u65b0\u5927\u5b78\u50b3\u64ad\u7ba1\u7406\u5b78\u7cfb\u3002<\/li>\n<li>\u90b1\u4e9e\u5eb7(2008)\u00a0The Relations among Candidate\u2019s Team Image, Past Performance, Satisfaction, and Support Intentions- An Example of University Students.,<em>The 18th International Conference on the \u00a0Pacific Rim Management.<\/em>ACME International Conference on Pacific Rim Management<\/li>\n<li>\u90b1\u4e9e\u5eb7(2008)\u3008\u7d93\u5e2b\u4ea6\u4eba\u5e2b\uff1a\u65b0\u9bae\u4eba\u5b88\u8b77\u8a08\u756b\u4e4b\u6574\u9ad4\u8ca2\u737b\u3009\uff0c\u300a\u5168\u570b\u5b78\u751f\u4e8b\u52d9\u5be6\u8b49\u7814\u7a76\u7814\u8a0e\u6703\u300b\uff0c\u9577\u5e9a\u6280\u8853\u5b78\u9662\u3002<\/li>\n<\/ol>\n<p><strong>\u6559\u5e2b\u7814\u8a0e\u6703\u8ad6\u6587<\/strong><\/p>\n<\/div>\n<\/div>\n<ol>\n<li>\u90b1\u4e9e\u5eb7(2013) \u3008The Key Success to Determine Men to Use Facial Care Products\u3009\uff0cThe Asian Conference on Psychology and Behavior Science\u3002\u7b2c\u4e00\u4f5c\u8005\u3002<\/li>\n<\/ol>\n<p><strong>\u6559\u5e2b\u7372\u734e\u8a18\u9304<\/strong><\/p>\n<ol>\n<li>\u90b1\u4e9e\u5eb7(2012) \u3008\u65b0\u805e\u50b3\u64ad\u5b78\u9662\u5b78\u8853\u767c\u8868\u66a8\u5275\u4f5c\u734e\u52f5\u7b2c\u4e8c\u7d1a\u3009\uff0c\u3008Chinese Business Review, The Influence of Fitness Between Message Framing and Audience Regulatory Focus on Green Concern Advertisements Persuasion Effect\u3009\uff0c\u300a\u672c\u6821\u65b0\u805e\u50b3\u64ad\u5b78\u9662\u300b<\/li>\n<li>\u90b1\u4e9e\u5eb7(2012) \u3008\u65b0\u805e\u50b3\u64ad\u5b78\u9662\u5b78\u8853\u767c\u8868\u66a8\u5275\u4f5c\u734e\u52f5\u7b2c\u4e00\u7d1a\u3009\uff0c\u3008Asia Pacific Management Review, The Influence of Spokes-Characters on Consumer Patronage Intention\u3009\uff0c\u300a\u672c\u6821\u65b0\u805e\u50b3\u64ad\u5b78\u9662\u300b<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>\u90b1\u4e9e\u5eb7 \u4e16\u65b0\u5927\u5b78\u4f01\u696d\u7ba1\u7406\u5b78\u7cfb\u52a9\u7406\u6559\u6388 \u6700\u9ad8\u5b78\u6b77\uff1a\u570b\u7acb\u653f\u6cbb\u5927\u5b78\u4f01\u696d\u7ba1\u7406\u5b78\u7cfb\u535a\u58eb \u5c08\u9577\u9818\u57df\uff1a\u670d\u52d9\u54c1\u8cea\u3001\u7814\u7a76\u65b9\u6cd5\u3001\u4f5c [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[18],"tags":[],"class_list":["post-4113","page","type-page","status-publish","hentry","category-18"],"publishpress_future_action":{"enabled":false,"date":"2026-05-14 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